Tuesday, July 17, 2012

Mizuno Zero Drop Running Shoes


As the minimalist running trend continue to move mainstream, Mizuno decided to join the running shoe niche of zero drop and cushioning we these two styles. Offered in both men’s and women’s, the Wave Evo Levitas and Wave Evo Cursoris will be at a running store near you in 2013. The more minimal Wave Evo Levitas ($110) has a stack height of 15 mm in both the heel and forefoot and weighs 6.5 ounces. Wave Evo Cursoris ($120) will provide runners with 18mm of heel-to-toe cushion and weigh in at 7.5 ounces. These styles were first dropped at Running Warehouse and like the guys over at RW, I too believe Zero Drop more cushion will be a huge theme for 2013. We can already see the same from brands like New Balance, Merrell, Saucony, Skechers, Brooks and Altra.   


Adidas adiPure Running Collection


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It seems that all the major brands are stepping into the minimalist running party (Ok maybe not Asics). Over the past week we have seen both Adidas and Mizuno announce the addition of “barefoot like” footwear (of the non-toed variety. Adidas’s Adipure line will feature three shoes offering various drops for your minimal needs. The adiPure Motion ($110) has an 11mm drop and seems to be the entry point for runners into the adiPure Collection. A step down to 7mm drop can be found with the adiPure Gazelle ($100) and the most minimal is the slip on adiPure Adapt ($90) which weighs in at 4.5 ounces. All styles feature minimal use of rubber on the outsole and Adidas’ TECHFIT upper, a stretchy mesh that provides a sock-like fit and a polyurethane patter for structure and flexibility.  

Monday, June 18, 2012

Brooks Discontinues Launch and Green Silence

Brooks will be ending the long run of the Launch and Green Silence series in 2013. According to Brooks, the Launch program is not generating enough sales volume to warrant continued updates. So users of the Launch will probably look towards the Pure Flow as a replacement. It is also sad to hear that Green Silence will be put to rest in 2013. The GS was one of the first running flats to make an Eco-Friendly statement. As a leader in the Green Shoe movement, the GS was 75% post-recycled, as-well-as a biodegradable insole and collar foams.

Documentary: Town of Runners

For years Ethiopia has dominated distance running, producing some of the worlds fastest athletes. Town of Runners gives an inside look int the ups and downs these runners must face to reach the world stage. "The film follows two young girls, from a rural town as they try to run their way to a different life." Check out the film: http://www.townofrunners.com/film