Yesterday, Adidas had a huge launch for its new proprietary BOOST
foam. The brand states the BOOST compound has the “highest energy return in the
running industry,” and the perfect balance
between cushioning and energy return in all temperatures. Erik Liedtke stated, “Energy
Boost will reset the running industry and pave the way for all future performance
footwear.” Temperature test taken to 104 and -4 degrees Fahrenheit, revealed BOOST to be 3X more temperature-resitant than
standard EVA material. Check out the video from the Adidas Event in NYC here: http://youtu.be/w2WDVs-_fBo
Showing posts with label Adidas 2013. Show all posts
Showing posts with label Adidas 2013. Show all posts
Thursday, February 14, 2013
Thursday, September 27, 2012
Nike Flyknit Takes Round 1 V.S. Adidas Primeknit

The battle of the woven upper idea is in full force.
Following the Summer Olympic debuted of Nike’ Flyknit and Adidas’ Primeknit,
many wondered which of these footwear companies got to the knitted upper first.
Earlier this week, Nike announced they’ve won a temporary injunction in a
German Court for Adidas to stop both Primeknit production and distribution.
This temporary injunction doesn’t settle the matter but does reveal the legal
point of view in the who-did-it-first battle. Nike’s full statement can be seen
below:
We are pleased the District Court in
Nuremberg has granted our application for an interim injunction against adidas
for patent infringement by the “adizero primeknit” shoe released in July, 2012.
As a result, adidas has been ordered to stop the manufacture and distribution
of the shoe in Germany.
Nike has a strong heritage of
innovation and leadership in footwear design and development. Our patents are
the foundation of that leadership and we protect them vigorously. In this case,
the injunction helps protect the innovative NikeFlyknit footwear technology Nike introduced in
February, 2012.
We look forward to presenting our case
for a permanent injunction to the court.
Source: Counterkicks
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