Showing posts with label Adidas 2013. Show all posts
Showing posts with label Adidas 2013. Show all posts

Thursday, February 14, 2013

Adidas Energy BOOST Launch

Adidas BOOST Running Shoe
Yesterday, Adidas had a huge launch for its new proprietary BOOST foam. The brand states the BOOST compound has the “highest energy return in the running  industry,” and the perfect balance between cushioning and energy return in all temperatures. Erik Liedtke stated, “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Temperature test taken to 104 and -4 degrees Fahrenheit, revealed BOOST to be 3X more temperature-resitant than standard EVA material. Check out the video from the Adidas Event in NYC here: http://youtu.be/w2WDVs-_fBo


Thursday, September 27, 2012

Nike Flyknit Takes Round 1 V.S. Adidas Primeknit

Nike Flyknit versus Adidas Primeknit
The battle of the woven upper idea is in full force. Following the Summer Olympic debuted of Nike’ Flyknit and Adidas’ Primeknit, many wondered which of these footwear companies got to the knitted upper first. Earlier this week, Nike announced they’ve won a temporary injunction in a German Court for Adidas to stop both Primeknit production and distribution. This temporary injunction doesn’t settle the matter but does reveal the legal point of view in the who-did-it-first battle. Nike’s full statement can be seen below:

We are pleased the District Court in Nuremberg has granted our application for an interim injunction against adidas for patent infringement by the “adizero primeknit” shoe released in July, 2012. As a result, adidas has been ordered to stop the manufacture and distribution of the shoe in Germany.

Nike has a strong heritage of innovation and leadership in footwear design and development. Our patents are the foundation of that leadership and we protect them vigorously. In this case, the injunction helps protect the innovative NikeFlyknit footwear technology Nike introduced in February, 2012.

We look forward to presenting our case for a permanent injunction to the court.


Source: Counterkicks