Tuesday, July 17, 2012

Adidas adiPure Running Collection

It seems that all the major brands are stepping into the minimalist running party (Ok maybe not Asics). Over the past week we have seen both Adidas and Mizuno announce the addition of “barefoot like” footwear (of the non-toed variety. Adidas’s Adipure line will feature three shoes offering various drops for your minimal needs. The adiPure Motion ($110) has an 11mm drop and seems to be the entry point for runners into the adiPure Collection. A step down to 7mm drop can be found with the adiPure Gazelle ($100) and the most minimal is the slip on adiPure Adapt ($90) which weighs in at 4.5 ounces. All styles feature minimal use of rubber on the outsole and Adidas’ TECHFIT upper, a stretchy mesh that provides a sock-like fit and a polyurethane patter for structure and flexibility.  

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