Thursday, February 14, 2013

Adidas Energy BOOST Launch

Adidas BOOST Running Shoe
Yesterday, Adidas had a huge launch for its new proprietary BOOST foam. The brand states the BOOST compound has the “highest energy return in the running  industry,” and the perfect balance between cushioning and energy return in all temperatures. Erik Liedtke stated, “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Temperature test taken to 104 and -4 degrees Fahrenheit, revealed BOOST to be 3X more temperature-resitant than standard EVA material. Check out the video from the Adidas Event in NYC here:

Monday, February 11, 2013

Salomon Fellraiser Video - Outdoor Retailer 2013

Checkout this video on the Fall 2013 Salomon Fellraiser found at Outdoor Retailer 2013. The Fellraiser looks like the perfect option for trail runs and ultramarathons.

Friday, February 8, 2013

Saucony Kinvara 4 - May 2013 Release

Saucony’s Kinvara series has developed a cult like following amongst lightweight and minimal fans. In May 2013, the successful 4mm drop shoe will be receiving an update with the addition of the Kinvara 4. Not a huge change from the popular Kinvara 3, but look for an improved upper design and the addition of a PowerGrid heel insert. The stripped down upper, increases breathability and has a much softer feel during foot flexion. Updating to Saucony PowerGrid cushioning will give a smooth transition from heel to toe. Look for the Saucony Kinvara 4 in May 2013 for $100.

Thursday, February 7, 2013

New Balance Trail 1010v2 - Fall 2013

New Balance Trail Running 1010
Minimal platforms with a little more cushioning seemed to be dominating the updates for 2013. The New Balance Minimus line has been extremely successful and the NB 1010 Trail Shoe is no different. The Boston based brand will be updating to the Trail 1010v2 in Fall 2013. As described in the video below, the New Balance 1010v2 offers a lower (4mm drop) ride, an aggressive Vibram outsole and a protective impact plate. The updates are mostly seen in the upper with TPU film supports and a new tongue design. The New Balance 1010v2 trail running shoe will retail for $110.