Maximalist running brand Hoka One One will be getting a significant boost in the running market over the next year. Last week Deckers Outdoor Corp. (owner of brands like Teva, Sanuk and Ugg) made a significant investment in the Ultra running brand. “The partnership is very exciting for both Deckers and Hoka One One. Deckers is now engaged in the running shoe market through an innovative product and Hoka One One is getting the boost we need to drive growth and continuous innovation.” said Jean-Luc Diard, co-founder of Hoka One One. While most of the industry is focusing on minimalism and less cushioning, Hoka One One has used its niche design in the opposite direction. The brand has seen huge success on the Ultramarathon front, recording more than 30 podium finishing on five continents in the past 18 months.