Thursday, February 14, 2013

Adidas Energy BOOST Launch

Adidas BOOST Running Shoe
Yesterday, Adidas had a huge launch for its new proprietary BOOST foam. The brand states the BOOST compound has the “highest energy return in the running  industry,” and the perfect balance between cushioning and energy return in all temperatures. Erik Liedtke stated, “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Temperature test taken to 104 and -4 degrees Fahrenheit, revealed BOOST to be 3X more temperature-resitant than standard EVA material. Check out the video from the Adidas Event in NYC here:

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